Rebuilding Scentsy's category taxonomy and navigation to fix a scalability problem, and a real usability gap between mobile and desktop.
Using a combination of Scentsy-specific usability research and Baymard's e-commerce guidelines, I explored Scentsy's category taxonomy and navigation experience. This gave us the opportunity to solve a scalability issue in the existing horizontal navigation while addressing a problematic experience, shown directly through usability testing, stemming from the different accessory-navigation behavior between mobile and desktop.
For each candidate solution I presented a list of risks and mitigations, along with a set of guiding principles to frame the recommendation and keep the decision-making anchored to customer behavior rather than internal preference.
Scentsy's old navigation in the header used a problematic horizontal layout that didn't lend itself to expandable product lines. Every new category made the row more crowded, not more useful.
The new header is cleaner, takes up less vertical space, and provides an experience similar to mobile navigation, closing the gap that usability testing had flagged between the two platforms.
If you're looking for a senior UX leader who runs on data, ships with conviction, and doesn't confuse activity with impact. Let's talk.
iamgaryengel@gmail.com →